A fresh approach to contemporary gifts, stationery & home decor
Debra Valencia is an award-winning designer leading the creative development of all Vida Valencia products. Debra is committed to excellence in every detail of her products backed by a solid base of professional experience in both design and manufacturing.
Vida Valencia officially launched at the National Stationery Show in 2006. The catalog features the original Gift Card Presenters™ and a variety of gift card boxes, hang tags and more. The packaging line of 130+ products has been widely published for it's innovative design and leader within its category. Media coverage includes the cover article of Greetings Etc. magazine, Top 25 Trends of 2007, as well as multiple features in Giftware News, Gifts & Decorative Accessories, Party & Paper Retailer, Museums and More, Gift Shop Magazine, Floral Management, and a number of consumer publications.
The line was licensed to Jillson & Roberts as of July 2009 and is now available exclusively through the Jillson & Roberts sales team.
About Jillson & Roberts
Jillson & Roberts is a family-owned company providing premium quality and fashion-oriented gift wrap, gift bags, ribbons, gift enclosure cards, decorative mailing envelopes and more. Based in Southern California, the company is celebrating its 35th anniversary in 2009. With over 400 sales representatives throughout the U.S. and Canada, they provide superior service to their customers. An industry leader, Jillson & Roberts has developed the most complete and beautiful collection of Eco-Friendly products in the industry.
The addition of gift card packaging to the Jillson & Roberts catalog is an exciting new concept allowing retailers and consumers more options for coordinating gift card add-ons with traditional gift wrap and gift giving. According to the National Retail Federation, gift card sales exceeded $24 billion in 2008 and continue to grow in popularity.
About Debra Valencia™ Licensed Artist
Debra Valencia made her art licensing debut at the Craft and Hobby Association Winter Show 2008 in Anaheim, California. Debra exhibited at CHA 2009 in Anaheim again and debuted at Surtex 2009 in New York. Debra Valencia currently works with manufacturers in paper products, social expression, home fashions, tabletop, gift, toys and craft/hobby. She is currently licensed with more than 12 companies with over 800 products carrying her designs.
Her contemporary style of graphic patterns and themes is applicable to stationery, craft and hobby products, decorative accessories, giftware, ceramics, textiles, bed and bath linens, rugs, pillows, wallpaper, glass, frames, ornaments, tableware, jewelry and apparel.
“My collections are a reflection of my passion for geometric and organic patterns mixed and matched in interesting color combinations,” said Valencia.
Debra is well traveled and takes inspiration from the places where she has been. In particular, Mexico, India, Morocco, Thailand, Japan and Italy have been especially influential. She also finds stimulation from fashion genres, as well as details found in architecture, tiles, textiles, handicrafts and marketplaces from around the world.
Educated as a graphic designer and earning the faculty award for most outstanding student, Debra received a BFA with honors from the University of the Arts in Philadelphia. Debra is a member of the American Institute of Graphic Arts (AIGA) and the Greeting Card Association (GCA). Debra has lectured at major institutions and conferences nationwide including Harvard and University of Wisconsin Madison, and has served as a part–time faculty member of Otis College of Art & Design in Los Angeles.
Her work has been featured in publications internationally such as Time, Interiors, HOW, Print, ID, Communication Arts, Identity, Abitare, Process Architecture, Giftware News, Gift & Decorative Accessories, Greetings Etc. and a number of books including Women in Design 1900–2000. She has received numerous awards from the AIGA and other professional organizations.
Debra’s expertise includes creating distinctive branding, packaging and product design for globally recognized companies in a variety of industries. Gift, Home, and Stationery: Esprit Bed & Bath, Karen Klein Candles & Spa; Toy: Hasbro, Playskool, Milton Bradley, Swingset Press, Herrington Teddy Bears, and CowParade; Entertainment and Hospitality: Disney, Universal Studios, Hard Rock Cafés & Hotels International, The Cheesecake Factory, MGM Grand Hotels, Hilton Hotels, Luxe Hotels Worldwide, Costume Designers Guild and Leonardo DiCaprio; Publishing: Book design for artists including Mark Ryden and Liz McGrath, museums, galleries and a variety of travel, business, children and trade book publishers.
